Do you find couples are increasingly interested in sustainability at their wedding? How important is sustainability to The Fall?
As a society we are becoming more aware of the detrimental impact that we are having on the planet, and we certainly have customers mentioning that they are trying to make their wedding day as low-impact as possible.
It has been my goal from the beginning to approach everything we do at The Fall from both an ethical and environmentally sustainable perspective - from the packaging we use to the designers we work with.
We at Aisle + Vow believe in being as sustainable as possible and love the concept. What inspired you to create the program and why now?
Being a very young business (we just turned 1 in January) I'd wanted to get the business "feet" firmly on the ground - especially when the pandemic hit and we had to ride that out financially - before adding in different services and offerings.
However, one of my brides got in touch and said she was downsizing her wedding and wouldn't be able to have the big destination celebration in Australia as planned. She wanted to come back and pick a more casual dress for her town hall wedding, and asked if I had any idea what she could do with her brand new Lola Varma outfit that would go unworn. At the same time, so many brides have been putting off choosing an outfit as they haven't been sure what/when/where their wedding would be. These realisations presented themselves to me at the same time and I knew I had to work to get (Re)Cycle launched as quickly as possible!
